Frieze New York was to take place this May but due to the restrictions that the COVID-19 crisis has brought it saw cancellation. The attendees can now experience the fair through the Frieze Viewing Room.

Details on the viewing room

The Viewing Room will consist of sections such as Main, Frame, Focus, and Spotlight. The website of the fair also consists of the prices of the works of art up for sale.

Frieze-Viewing-Room
Photo Courtesy: Frieze.com

The online viewing service is currently in a preview mode. The service will be open to the public from 8 May and run all the way up to 15 May.

VIP guests were able to buy art at the preview of the virtual event. The viewing will open to the public from Friday.

Frieze’s global director, Victoria Siddall speaks in a virtual press conference. She mentions the initial role of technology. It was a tool to help connect art dealers to their clients.

Sale on the Frieze Viewing Room

In the early hours of the viewing room, sales were soaring. The Lehmann Maupin gallery received a $30,000 for Catherine Opie’s Rainbow Falls #2 (2015). The works of Billie Zangewa, within a few hours, were seen having a long list of suitors.

The gallery also sold Block and Tackle Shield, 2020 by the New York-based artist Nari Ward titled for $175,000.

Similarly, Ortuzar Projects present in New York sold a Dororty Iannone painting from 1972 for $150,000.

The art gallery, Hauser & Wirth saw a sale of 16 of artworks from artists such as George Condo, Henry Taylor, Lorna Simpson, Mika Rottenberg, Paul McCarthy, and Rashid Johnson. The Distanced Figures 3, 2020 by Condo went up for $2 million. The Untitled Anxious Men, 2014 by Johnson went up for $650,000.

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